During the 106^th Canton Fair, the special efforts made by CEOs of Yuyao’s participant enterprises, who went to the site to promote products and negotiate deals in person have been rewarded with great results. However, at the Home Appliance Exhibition held in Yuyao this September, quite a number of companies only have their sales personnel in place to promote business. This led to a substantial loss of potential deals, since these sales persons were not in a position to make vital and final decision, disappointing and turning away many potential customers. Some dealers were quite unhappy with the situation, criticizing the lack of promotional sense presented by Yuyao companies.

 

It is probably not an uncommon problem with many of our companies to only focus on big exhibitions outside the city, while lacking necessary interest and attention to fairs just at their doorstep. As a matter of fact, in recent years, the city, in a bit to forge a conventional industry, has been acting aggressively in organizing all types of exhibitions and exchanges through various means. These events have been increasingly attracting business people from far and wide, quite a few of them overseas vendors, presenting a golden opportunity to promote “Made in Yuyao”. Customers, such as those invited from YiWu Small Commodity to attend this Home Appliance Exhibition, are all involved in foreign trade. Through them, companies can make their way into a broader international market. As one business operator reckoned, exhibitions held right here in the home city present the best opportunity for us to compete for new customers, plus a substantial economic gain through a reduction in time and cost spent on travel.

 

Judging from the real situation, the current practices among enterprises of favoring outside events and neglecting those held within the city need to be addressed appropriately. What’s more, with the booming conventional industry of the city attracting an increasing number of big clients from home and abroad, opportunities for Yuyao enterprises to explore market are bound to expand. Businesses that can seize the opportunity through active participation from the highest level and aggressive self-promotion will see their efforts paid off more than expected.

 

With this year Plastic Exhibition around the corner, we hope that Yuyao entrepreneurs will change their way of thinking and explore a broader market through diversified channels by paying equal importance to business promotion activities both outside and within the city border. We hope that Yuyao business can actively engage in the Plastic Exhibition, making it a truly important window for Yuyao enterprises to reach out to clients and expand market.